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MACBA Identity

What the website of the principal contemporary art institution in Catalonia should be like

The mission of MACBA (Barcelona Museum of Contemporary Art) is to disseminate contemporary art, to offer a multitude of points-of-view and to generate critical debates about art and culture. A complex reality that has to be brought together on the new Museum website.

At Iuris.doc, we supported the Museum of Contemporary Art of Barcelona (MACBA) in the analysis and definition of the organisation’s on-line strategy.

The methodology used in preparing the report included interviews with those responsible for the different departments of the museum, benchmarking the best of museum website practice from around the world and carrying out a detailed SEO analysis of the current positioning of the MACBA.


Strategic report for the MACBA.


Museu d’Art Contemporani de Barcelona (MACBA)

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