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Catalonia is Smart

How to publicise the Smart City concept on a nationwide scale over the internet

Sustainability, more efficient management of services, economic growth, citizen participation ... Being an intelligent territory, in short, is taking advantage of IT to improve the quality of life of the people.

SmartCAT is the strategy with which the Government of the Generalitat de Catalunya aims to make Catalonia a “Smart Country” of international reference.

At Iuris.doc, we manage all the online communication for this project, in order to position the SmartCAT brand on the Internet, and promote the integration and coordination of companies and initiatives throughout the territory.

Through a multi-channel content marketing strategy (internet, social media, e-mail campaigns, etc.), we seek to strengthen SmartCAT as a benchmark initiative that promotes a more intelligent, sustainable and integrated society through the use of technology and digital information.

Project:

Estratègia digital de SmartCAT

Client:

Director General of Telecommunications and the Information Society

Field:
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